PPC or Pay Per Click is a method of advertising offered by different Search Engines. An advertiser pays for each click on their business or company's ads on search engines. These adverts are shown either on the result pages of search engines or on content websites. The display position of PPC adverts on the page is determined by a bidding system.
Bidding higher price results in higher rankings. Ranking of adverts also depends on several other factors considered by search engines. Search engines consider click-through rate of your advert and the relevance of advert text to both the keywords and landing page of your website. This altogether helps in determining how much per click will cost you. If they are less relevant you must pay more.
Nowadays, more and more companies are adopting PPC Dubai for marketing, hence bidding prices are increasing and has become more competitive to keep your position higher. So, it is very important to spend your budget on the targeted audience by planning a PPC strategy. To outline a proper strategy, you must follow these phases.
Phase 1: Basic Planning
- Conduct an Analysis: Same as every other marketing strategy you should conduct an offline and online analysis of the business, industry, customers and the competitors. This will help you build up an identity and one of a kind selling point.
- Define Your Goal: You should have a clear goal. Make sure what do you expect with your PPC campaign. Whether you want to promote your website awareness, want to attract more traffic, need the best return on investment or you just want more net profit? You must be specific as you can’t always remain in the top position and get good ROI both together.
Phase 2: Campaign running
- Firstly, you will need to create a structure of the Campaign, which will let you know that you are focusing the right way in terms of budget and statistics according to different products and the industry.
- Next, you will need to select the keyword which should be relevant and balances the cost.
- Proceeding further focus on Ad wording, which means to communicate with the market about your product offerings with limited characters.
- Then comes the building unique Landing pages which impress the customers fulfilling their expectations.
- Lastly, do the Tracking, which involves deciding the right audiences so that you don't have to pay unnecessarily for those clicks which do not convert.
Phase 3: Testing and Optimization
- Keyword Management: Out of all you must determine the priority keywords which should be given the importance. Make sure your adverts display only when the keywords match well, and the search is relevant in the search engines.
- Advert Management: Testing is an important aspect before you launch your PPC campaign. Test your adverts, their wording, structure, offer details and display URLs. Also, make sure you test both conversion rate and click-through rate. Both these highly affect the performance of your PPC campaign. It will also assure you that you are up to the customer's expectations.
- Landing Page Management: Landing page can make your business and product reach your goals. Building a landing page specifically designed for what is searched can be profitable for your campaign. Addition to this, make sure you cover all the information a customer might ask for, use SEO and add some relevant content. Moreover, you should keep testing using the split test technique.
- Campaign Management: With the help of PPC keyword research you can market your product in many new ways. You can market your product with different offers and packages according to the keyword research that most focus your business.
Following these elements will plan your PPC strategy. You can also ask for an advice to professionals of PPC management services. Mind Metricks offers the best PPC services that help you get more potential customers at affordable rates.
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