What Are Important Things Required At Exhibition Floor |
Posted: June 27, 2019 |
Creating marketing materials and giveaways for an upcoming exhibition is important and is something that here at Colour Graphics we create for customers all the time. But, are you getting the most from your products? Are they are effective as you think they are? which kind of raw material is required at your exhibition floor? Even those businesses who are regulars at exhibitions and conferences, it can all seem a little bit of a chaotic whirl before the event. what kind of custom exhibition stand design UK you want to have? Those things that have worked at the previous exhibition stand doesn't mean that elements will work again. You can also hire professionals like exhibition stands builders UK who will take care of all these things. Check out the following points and find out the important things required on the exhibition floor: 1. Get organised exhibition hall There is a lot to organise when it comes to exhibiting at shows and events, not least of all the arrangements for when you are at the venue. Communication between team members, so that they are all aware of the do’s and don’ts is important and one way of doing this is keeping all the necessary paperwork, information, press releases and anything else of consequence in a file or ring binder. We also think it is helpful to keep a copy of all the marketing you have on the stand too, for future reference. 2. Practice makes perfect Not every team member will be comfortable with working exhibitions, seeing them as a necessary evil rather than something enjoyable or fun. When this is the case, team members can often find it hard to make contact, starting a conversation, steering people towards a deal or for them to leave contact details. For too long, people have seen this as an art rather than a skill that can be learnt! Trying out various pitches, having ‘lead in’ conversation openers is one way to make people feel more comfortable approaching people. This is all part of deciding who is looking to buy or is genuinely interested, as opposed to those who are passing the time. 3. Set up time Another common issue is that people do not leave enough time to set up their stand or space. Simply throwing everything together to discover a part way into the conference that the looped presentation or film does not work is not an auspicious start to your time there. Allow yourself enough time to set up, and try any digital media out before the event starts; this way, last minute panics can be avoided. 4. Order the accessories Accessories are usually underestimated. If you have opened your startup and first time participating in an exhibition you may not be aware of various attractive elements to be used at your stand. For instance, lighting within your stand is not provided unless you purchase it from the market. Lighting system is important element in your exhibition stand design. These accessories, from lights to rental furniture, can really make your space, revolutionising it from amateur to a professional set up just like Exhibition Stand UK. 5. Signage & Graphics Marketing material is all well and good but, if it is not immediately obvious who you are, or what you do, you are instantly on the back foot. Develop a clear message and call to actions, using them across a range of printed media; roller banners, flags, posters are just a few examples of re-usable and cost-effective solutions to build stunning exhibition stand. 6. Don't Leave the Printing Items For Last Minute Don’t leave creating this kind of printed media until the last minute. When things are rushed, the reviewing and proofreading of material can become sloppy. As a result, glaring and obvious mistakes can be missed. There is nothing worse than turning up at an exhibition, prepared to flood your market with flyers only to find the email address is wrong, the phone number is one digit short and there is a glaring error in the headline. 7. Press kits and online social presence The whole point of spending time, energy and money on exhibitions is to place your business firmly in the spotlight. All too often, people leave it at that, assuming that their presence will be advertising and marketing enough. You can take the help of press releases such as your local press. This will help in spreading awareness among the local audience and make sure you have a concerted social media campaign too.
|
||||||||||||||
|